LinkedIn Sales Navigator is one of the most powerful prospecting tools available, but most users barely scratch the surface of its capabilities. They use basic filters and wonder why their prospect lists look like everyone else's.
In this guide, we'll reveal the advanced search filters and Boolean techniques that top performers use to find highly targeted prospects their competitors miss.
Beyond Basic Filters: The Power of Boolean
Sales Navigator supports Boolean search operators that let you create incredibly precise searches. Here's how to use them:
AND Operator
Use AND to require multiple terms. Both conditions must be true.
OR Operator
Use OR to include any of the terms. Either condition can be true.
NOT Operator
Use NOT to exclude terms. The condition must be false.
Quotation Marks
Use quotes for exact phrase matching.
Parentheses
Group conditions for complex searches.
Hidden Filters Most Users Miss
1. Posted on LinkedIn
Filter for people who have posted content in the last 30 days. These prospects are active on the platform and more likely to see and respond to your outreach.
2. Changed Jobs
New role = new budget, new priorities, and eagerness to make an impact. This filter finds people who started a new position in the last 90 days.
3. Mentioned in News
Find prospects whose companies have been in the news recently. Great for timely, relevant outreach that references their press.
4. Company Headcount Growth
Growing companies are buying. Filter for companies that have grown 10%+ in the last year, they likely have budget.
5. TeamLink Connections
Find prospects connected to anyone in your organization. Warm introductions have 5x higher response rates.
Advanced Search Strategies
The Competitor Customer Search
Search for people who have your competitor's product listed in their profile (often under skills or experience). They're already educated on the category and may be ready to switch.
Stacking Filters for Precision
The real power comes from combining multiple filters. Here's an example search for a B2B SaaS company selling to marketing teams:
- Title: (VP OR Director OR Head) AND Marketing NOT Intern
- Company size: 51-500 employees
- Industry: Software, Information Technology
- Company headcount growth: 10%+ in last year
- Posted on LinkedIn: Last 30 days
- Geography: United States
This gives you marketing leaders at growing mid-market tech companies who are active on LinkedIn, a much better list than "VP Marketing at SaaS companies."
Saving and Organizing Searches
Save your best searches and set up alerts to be notified when new people match your criteria. This creates a steady stream of fresh prospects without repeated manual searching.
Organize searches by:
- Persona: Separate searches for each buyer persona
- Priority: High-value vs. general prospect lists
- Campaign: Searches tied to specific outreach campaigns
Let Us Build Your Prospect Lists
Our team uses these advanced techniques daily to build highly targeted lists for our clients. Save time and get better results.
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