Single-channel outreach is dead. Today's B2B buyers are everywhere: checking email, scrolling LinkedIn, sometimes even answering their phones. The most successful sales teams meet prospects where they are with a coordinated multichannel approach.
But "multichannel" doesn't mean blasting the same message everywhere. It means orchestrating a thoughtful sequence that uses each channel's strengths while building familiarity and trust.
Why Multichannel Works
- Increased touchpoints: Prospects need 8-12 touches before engaging
- Channel preferences: Some people prefer email, others LinkedIn, some phone
- Familiarity effect: Seeing your name across channels builds recognition
- Higher response rates: Multichannel sequences get 2-3x more responses
The 14-Day Multichannel Sequence
Here's our proven sequence that balances persistence with professionalism:
Email Initial Outreach
Send your first cold email. Focus on a specific pain point relevant to their role. Short, personalized, with a soft CTA asking if this is a priority.
LinkedIn Connection Request
Send a personalized connection request (not a pitch). Reference something specific from their profile or company. Goal is just to connect.
Email Follow-Up #1
Reply to your original email thread. Add new value: a relevant case study, article, or insight. Keep it brief.
Call First Call Attempt
If you have their direct line, make a brief call. Leave a voicemail if no answer, referencing your emails and offering a specific value prop.
LinkedIn Engage With Content
If they post content, leave a thoughtful comment. If not, react to or share something relevant from their company. Build visibility.
Email Follow-Up #2
Different angle or value prop. Maybe share a recent win with a similar company, or ask a thought-provoking question about their business.
LinkedIn Direct Message
If connected, send a brief, non-salesy message. Reference your emails and ask if they've had a chance to review. Keep it casual.
Email Breakup Email
Final email that creates closure. "Not sure if timing is off or this isn't relevant..." Often gets the highest response rate of the sequence.
Key Principle: Vary Your Message
Don't say the same thing across every channel. Each touch should add new value, address a different angle, or share different proof points. Repetition feels like spam; variety feels like genuine effort.
Channel-Specific Best Practices
- Keep under 100 words for cold outreach
- One clear CTA per email
- Personalize the first line with research
- Don't pitch in connection requests
- Engage with their content before messaging
- Keep messages conversational, not formal
Phone
- Best times: 8-9am and 4-5pm local time
- Have your opener ready (the first 10 seconds matter most)
- Leave voicemails that reference other touchpoints
Let Us Run Your Multichannel Campaigns
Our Super SDR service executes coordinated multichannel outreach so you can focus on closing deals.
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