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Top 10 Sales Automation Tools Every SDR Needs in 2025

The difference between an average SDR and a top performer often comes down to their tech stack. The right tools can 3x your output without working harder. The wrong tools (or too many) create friction and slow you down.

After testing dozens of tools across our client accounts, here are the 10 we recommend for SDRs in 2025.

Email Sequencing

1. Instantly Email

From $37/month

The best cold email platform for deliverability. Includes built-in warmup, unlimited email accounts, and excellent sequence capabilities.

2. Apollo.io All-in-One

Free tier available, paid from $49/month

Combines prospecting data with email sequencing. Great for teams who want everything in one platform.

LinkedIn Automation

3. Expandi LinkedIn

From $99/month

Safe LinkedIn automation that mimics human behavior. Perfect for connection requests and follow-up messages.

Power Dialers

4. Orum Calling

Custom pricing

AI-powered parallel dialer that 5x's your call volume. Detects voicemails and bad numbers automatically.

5. PhoneBurner Calling

From $149/month

Simple, effective power dialer with no per-minute fees. Great for high-volume calling.

Lead Intelligence

6. ZoomInfo Data

Custom pricing (enterprise)

The gold standard for B2B contact data. Expensive but unmatched in accuracy and coverage.

7. Clearbit Enrichment

From $99/month

Real-time data enrichment for your leads. Integrates with most CRMs and email tools.

Scheduling & Meetings

8. Calendly Scheduling

Free tier available, paid from $10/month

Simple meeting scheduling that eliminates back-and-forth. Essential for any SDR.

Productivity

9. Vidyard Video

Free tier available, paid from $19/month

Video prospecting that stands out in crowded inboxes. Easy to record and embed in emails.

10. Lavender Writing

From $29/month

AI email coach that helps you write better emails. Real-time scoring and suggestions.

Building Your Stack

Don't try to use everything at once. Start with:

  1. Email sequencing: Instantly or Apollo
  2. Scheduling: Calendly
  3. Data: Apollo (included) or Clearbit

Add more tools as you identify specific bottlenecks in your workflow.

Let Us Handle the Tech Stack

Our Super SDR service includes all the tools and expertise. You just show up to qualified meetings.

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U

Upturnly Team

B2B Lead Generation Experts

We test and use these tools daily across our client campaigns.