Aarts Case Study - Upturnly | 28 Qualified Appointments in 4 Months

Aarts

Branding, Design & UI/UX

Client Aashirwad Gupta

Designation CEO

Industries Served F&B, Banking, Education

Primary Market Global

Ticket Size $10,000 - $30,000

Visit aarts.in

The Background

A Multi-Industry Creative Powerhouse

Aarts is a creative and digital-focused company offering Branding, Designing, and UI/UX solutions to businesses across multiple industries, including Food & Beverages, Banking, and Education. Led by CEO Aashirwad Gupta, Aarts works with brands that require strong visual identity and seamless digital experiences to support growth.

As Aarts expanded its service offerings and target markets, relying solely on referrals and inbound inquiries was no longer sufficient. The company needed a structured and scalable outbound system to consistently reach decision-makers across different industries in a global market.

The goal was clear: build a predictable pipeline of qualified B2B leads and booked appointments, without compromising on lead quality.

The Challenge

Multi-Industry Complexity

Targeting multiple industries comes with added complexity. Each segment has different buying triggers, decision-makers, and expectations.

Core Requirements

Aarts needed a lead generation system that could reach decision-makers across Food & Beverages, Banking, and Education, filter out low-intent or mismatched prospects, maintain strict alignment with their Ideal Customer Profile, and book meetings only when both sides are fully aligned. Quality control and transparency were critical - the focus wasn't just on lead volume, it was on precision and relevance.

Ideal Customer Profile

Targeting Decision-Makers with Authority

To ensure high conversion potential, a well-defined ICP was established.

Target Profile

Target Industries

Food & Beverages, Banking, Education

Geography

Global Market

Decision-Makers

Founders, CEOs, CMOs, VP Marketing

Additional Targets

Marketing Managers, Digital Marketing Managers

The Solution

Industry-Specific Cold Email Outreach

We implemented a cold email outreach system customized for each target industry using Instantly.ai.

Powered by Instantly.ai

Industry-specific messaging tailored to branding and UI/UX needs.

Industry-specific messaging tailored to branding and UI/UX needs
Personalized outreach to senior decision-makers
Clear qualification checkpoints before moving prospects forward
Consistent communication and transparency throughout the process

What Changed

A 3-Step Lead Approval Process

Once the campaign went live, Aarts began receiving steady interest from businesses that closely matched their ICP. What made this engagement stand out was the structured 3-step lead approval process:

Quality Control Workflow

Cold prospects list shared for initial review

Interested leads re-approved in shared WhatsApp group

Meetings booked only after confirming availability and alignment

The Result

This ensured complete transparency, reduced no-shows, and allowed Aashirwad to focus only on high-intent conversations.

The Nurturing Process

From Cold Email to Qualified Lead

See how our strategic email sequence built trust and converted a cold lead into a qualified appointment. Scroll down to follow the journey.

Cold Outreach Interest Shown Qualified Lead

Sent

Day 1

Aayushi

to Co-Founder @ Chai Days

Sent

Branding and design work for Chai Days

Hi Shaffiq,

We designed award-recognized packaging for TeaNme, and refreshed Giani's brand identity while keeping its heritage alive.

The Waffle Co. and Delhi Barbeque trusted us for a design that connects with consumers and stands out visually.

As Co-Founder at Chai Days in Food & Beverage Manufacturing, would you like me to share branding and design work that could inspire Chai Days?

Best Regards,
Aayushi

Key Tactic: Social proof with recognizable brand names (TeaNme, Giani's, The Waffle Co., Delhi Barbeque) combined with industry-specific personalization

Reply Received!

The Co-Founder showed genuine interest and requested more information about Aarts' work.

Engagement Achieved

Day 2

Shaffiq Mohamed

Co-Founder, Chai Days

Re: Branding and design work for Chai Days

Hi Aayushi,

Hope you are well and thanks for reaching out. Plz share your company profile and also share your top works that you have done for your major clients.

You can share in my WhatsApp number 7790000079

Regards,
Shaffiq Mohamed

Success Signal: Co-Founder engaged immediately, requesting company profile and portfolio - providing personal WhatsApp for direct communication shows high intent

Qualified Lead Generated!

A high-intent conversation with a Co-Founder who is actively evaluating branding solutions for their F&B company.

High-Intent Prospect

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The Impact

For Aarts, this engagement brought clarity, control, and consistency to B2B lead generation. By combining targeted cold email outreach with a rigorous qualification process, Aarts was able to reach the right decision-makers across multiple industries, maintain high lead quality without wasting time, and build a predictable pipeline of qualified appointments.

"I've been working with Marmik and the Upturnly team, and I must say, they're doing a fantastic job in helping me generate qualified B2B leads for my company, Aarts. What stands out the most is their thorough lead qualification process. They don't just send leads - they ensure each one matches our ideal customer profile (ICP) through a 3-step approval process. This level of transparency, communication, and attention to detail is rare. I truly appreciate their commitment and highly recommend Upturnly to any business looking to scale its B2B outreach with precision and care."

- Aashirwad Gupta, CEO, Aarts

This case study highlights how a precision-driven outbound system can help service businesses scale confidently - without sacrificing alignment or quality.

How Aarts Generated 28 Qualified B2B Leads Across Multiple Industries