Electra — A Landmark Tower in Jumeirah Village Circle
Electra is Acube Developments' 38-floor residential tower in JVC, one of Dubai's most popular investment communities — with quick access to Downtown Dubai, Dubai Mall, Global Village, and both airports. With 278 fully-furnished homes and 50+ theme-park-style amenities, it's exactly the kind of off-plan asset that appeals to discerning Indian investors.
Electra by Acube Developments
Jumeirah Village Circle, DubaiA fully-furnished off-plan tower with Bosch appliances, Italian kitchens, and smart-home systems — handover anticipated 2027. A premium, amenity-rich proposition for cross-border investors.
Buyers, Not Browsers — Across Borders
Acube needed to identify and engage serious investors for Electra, with units priced from AED 766,314 (≈ ₹1.75 Cr). The target was Indian HNI and NRI buyers with verified Dubai investment appetite — and paid ad channels deliver volume, not quality. Upturnly was engaged to deliver the latter.
The Core Problem
A noisy, competitive market — Dubai's NRI investment space is crowded, and ad channels return browsers, not buyers.
Off-plan is a high-trust sell — getting Indian buyers to seriously consider Dubai off-plan takes credibility, not clicks.
Sales time is precious — only genuinely interested, budget-qualified buyers should reach the team.
A Cross-Border Campaign, Built for Intent
Upturnly deployed a cold email campaign targeting Indian HNI investors, NRI professionals, and UAE-based Indian business owners — all income-verified and matched to Electra's AED 766K+ entry point. Every lead delivered had replied with genuine interest; no unqualified enquiries reached the sales team.
NRI-Filtered ICP
Indian HNI investors, NRI professionals, and UAE-based Indian business owners — filtered for confirmed Dubai investment intent.
Personalised in English
Every message tailored to the buyer's investment profile and Dubai interest signals — relevant, credible, and brand-safe.
Owned Channel, Zero Ad Spend
The entire cross-border campaign ran on Upturnly's owned cold email infrastructure — no Meta, no Google, no platform dependency.
Replied Leads Only
The sales team received only warm, replied leads — never raw form fills — so every conversation started with real intent.
Buyers Who Came in With Questions, Budgets & Intent
- NRI-grade ICP — filtered for Indian HNI/NRI profiles with confirmed Dubai investment intent.
- Personalised outreach — in English, mapped to each buyer's investment profile and Dubai interest signals.
- Warm, replied leads only — the sales team never touched a raw form fill.
- Fully owned infrastructure — a cross-border campaign with no Meta, no Google, no platform fees.
From 100 Leads to 2 Confirmed Bookings
Delivered
(29% of leads)
(AED 1.5M+)