One of Rajasthan's Most Established Developers
Anukampa Group has been carving the skyline of Jaipur since 1978. Built on a philosophy of "quality without compromise," the group is a CREDAI member with a track record few in the region can match — and Dolce is their luxury residential statement on the Delhi–Jaipur Highway.
Anukampa Group
Carving the skyline of Jaipur since 1978A multi-decade real estate developer delivering premium residential, commercial, and hospitality spaces across Rajasthan — trusted by thousands of homeowners for build quality and on-time delivery.
Busy Sales Team, Unqualified Enquiries, Few Closures
Anukampa Group needed to reach serious HNI buyers for Dolce — a luxury project with unit values from ₹1.8 Cr to ₹3.75 Cr. Their existing channels were generating unqualified enquiries that kept the sales team busy without producing closures.
The Core Problem
Volume without quality — portal and ad leads filled the pipeline with browsers who couldn't afford a ₹1.8 Cr+ home.
Wasted sales hours — reps spent the day chasing enquiries that never converted to site visits.
Rising acquisition cost — every unqualified lead carried ad and portal fees with no revenue to show for it.
Surgical Outreach to Pre-Vetted HNI Buyers
We ran a precision cold email campaign on owned infrastructure — mapped to Dolce's exact ticket size, geography, and buyer profile. Zero ad spend. Every contact verified before a single email went out, so the sales team engaged only with prospects who responded with genuine interest.
Pre-Vetted HNI & UHNI Targeting
An ICP built around Dolce's exact ticket size, geography, and buyer profile — income-verified prospects who could genuinely afford the project.
Zero Ad Spend
Every contact reached through Upturnly's owned cold email infrastructure — no Meta, no Google, no portal fees. A fixed, transparent retainer.
Verified Before Send
Every contact was verified and the outreach approved by the client before a single email was sent — protecting the brand and the inbox.
Warm Hand-Off Only
The sales team received only interested respondents — no cold chasing. They focused entirely on closing, not qualifying.
Quality In, Quality Out
- Affordability-first ICP — built around Dolce's exact ticket size, so only buyers who could afford it were ever contacted.
- Client-approved outreach — every message was reviewed and signed off before a single email was sent.
- Warm respondents only — the sales team engaged interested buyers, with no cold chasing.
- A 42% site-visit rate — more than double the 15–20% industry average on portal leads.
Site-Visit Rate vs. Industry
From 100 Leads to 4 Closures in 30 Days
Delivered
(42% of leads)
(₹11 Cr+)