A Technology-Driven Development Company
Dinjit is a technology-driven development company offering custom web development and SaaS solutions to businesses across E-commerce, Healthcare, and Tech. Under the leadership of Lokesh Dama, Dinjit delivers everything from e-commerce websites and WordPress builds to custom SaaS products, internal dashboards, and CMS solutions.
Tech Stack
As Dinjit expanded its offerings and began targeting larger, more serious clients, relying only on inbound leads and referrals became limiting. To scale sustainably, the company needed a predictable outbound system that could connect them directly with decision-makers actively looking for web and product development solutions.
Navigating a Competitive Space
Web development is a competitive space, and most inbound inquiries lack clarity, budget, or intent.
Core Requirements
Dinjit needed a system that could reach real decision-makers at retail and e-commerce companies, filter out low-quality or non-serious inquiries, generate conversations around custom development and SaaS solutions, and book qualified appointments with businesses ready to build or upgrade platforms. The focus was on intent and alignment, not mass outreach.
Focused Targeting for Higher Conversions
To ensure relevance and higher conversion rates, a focused ICP was defined.
Target Profile
Target Industries
Retail & E-commerce
Geography
USA, Australia, Europe
Decision-Makers
Business Owners, Founders, CTOs
Focus Areas
Technology & digital infrastructure
This ensured conversations happened with stakeholders who could approve development timelines and budgets.
Cold Email Outreach for Technical Services
We implemented a cold email outreach system tailored for digital marketing and web development services using Instantly.ai.
Powered by Instantly.ai
Targeted cold email outreach for technical services
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Clear positioning around custom development capabilities
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Messaging aligned with real business problems (scalability, performance, customization)
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Direct communication with decision-makers
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Strong qualification before booking meetings
This allowed Dinjit to move beyond generic web inquiries and start high-intent technical discussions.
High-Intent Technical Discussions
Once the outreach system was live, Dinjit began receiving relevant inbound interest from businesses that matched their ICP.
Instead of spending time on exploratory or unqualified calls, Lokesh and his team started engaging in conversations with companies that:
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Had active or upcoming development requirements
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Needed custom e-commerce or SaaS solutions
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Were serious about timelines and implementation
The Transformation
This improved both sales efficiency and conversion quality. Every appointment involved businesses with genuine development needs and decision-making authority.