A Premium Brand With Inconsistent Growth
Falka is a premium media production company delivering high-end production solutions for brands across multiple industries. Led by Raghu Raj Singh Rathore, the company had already built a strong reputation and an impressive body of work.
However, growth was inconsistent—not because of capability, but because reaching the right decision-makers at the right time was unpredictable.
The Struggle to Reach Qualified Prospects
Despite experimenting with multiple marketing and outreach approaches, Falka struggled to secure regular conversations with prospects who genuinely aligned with their high-ticket services.
Core Problem
With deal sizes ranging between USD 3,500 and USD 24,000, time spent on unqualified or misaligned conversations slowed momentum. What Falka needed was a reliable way to consistently start meaningful conversations with the right audience.
Strategic Cold Email Outreach
To address this, we implemented a focused cold email outreach strategy designed specifically to reach decision-makers relevant to Falka's services.
Powered by Instantly.ai
The entire outreach process was executed using Instantly.ai for maximum deliverability and scale.
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Reached prospects at scale while maintaining personalization
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Protected inbox deliverability and response quality
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Systematically managed and optimized outreach campaigns
From Chasing Responses to Booking Meetings
With a clearly defined ideal customer profile and a structured cold email process, Falka began engaging in higher-intent conversations.
The Transformation
The focus shifted from chasing responses to consistently scheduling qualified appointments with prospects who understood the value of Falka's offerings.