GIFT City — India's First Operational Smart City & IFSC
Set between Ahmedabad and Gandhinagar on the banks of the Sabarmati, GIFT City is India's first operational greenfield smart city and International Financial Services Centre — home to global banks, two international exchanges, and India's first bullion exchange. Commercial land here is a serious institutional asset, not a casual buy.
GIFT City, Gujarat
Gujarat International Finance Tec-CityA future-ready financial hub with world-class infrastructure and 100% tax incentives for IFSC units — the kind of destination that attracts corporates, family offices, and institutional investors rather than retail buyers.
One Wrong Lead Wastes Weeks
A real estate developer in GIFT City approached Upturnly to identify and engage serious buyers for commercial land parcels priced upward of ₹3.5 Cr. This asset class demands extreme precision — the wrong outreach wastes time and reputational capital. Given the sensitivity of the deal, the client's identity is withheld at their request.
The Core Problem
A thin, specialised buyer pool — only corporates, family offices, and HNIs with real appetite at ₹3.5 Cr+ qualify.
High cost of a wrong lead — every unqualified conversation burns weeks and reputational capital.
Confidentiality required — outreach had to be discreet and brand-safe throughout.
A Bespoke, Investor-Grade ICP
Upturnly built a bespoke ICP around GIFT City's commercial investor profile — corporates, family offices, and HNI investors with documented appetite at the ₹3.5 Cr+ level. All data was sourced from professional databases and verified before outreach, and the client's team was engaged only once a prospect confirmed positive intent.
Investor-Grade ICP
Corporates, family offices, and HNI investors with documented appetite at ₹3.5 Cr+ — no casual browsers ever reached.
Verified Before Outreach
Every record sourced from professional databases and verified up front — name, designation, company, email, and intent signal.
Owned Channel, Zero Ad Spend
All outreach ran on Upturnly's owned cold email infrastructure — discreet, brand-safe, and free of portal or ad fees.
Intent-Confirmed Hand-Off
The client's team engaged only when a prospect confirmed positive intent — protecting time and reputation.
Precision Is the Only Way to Work
- Investor-grade targeting — a commercial asset class demands it; no casual browsers were reached.
- Full buyer data delivered — name, designation, company, verified email, and intent signal for every lead.
- A 29% site-visit rate on a ₹3.5 Cr+ commercial ask — exceptionally high for this segment.
- ROI still building — 2 pipeline closures are still progressing beyond the confirmed deal.
From 100 Leads to a Confirmed ₹3.5 Cr+ Closure
Delivered
(29% of leads)
(₹3.5 Cr+)