The Background
Visual Storytelling for Brands, Startups, and Agencies
Graphix Story is an animation-driven creative studio that helps organizations turn ideas into visual stories. Its work spans social content, animation, illustration, 3D visualization, immersive and AR experiences, mixed-media films, post-production, and live-action production.
The studio serves brands seeking campaign content, startups that need clear visual communication, and agencies looking for a dependable creative production partner.
The Challenge
Creating Consistent Access to Buyers of Creative Services
Graphix Story wanted a reliable flow of relevant business opportunities. The challenge went beyond finding companies: the campaign needed to reach decision-makers with a genuine creative requirement and move those relationships toward commercial outcomes.
Core Requirements
- Identify businesses with active content, animation, design, or campaign needs
- Connect with senior marketing, brand, and creative decision-makers
- Position the right creative capability for each prospect
- Generate meaningful conversations instead of unqualified response volume
- Build a pipeline that could be refined and sustained over a full year
Ideal Customer Profile
Targeting Organizations With a Real Creative Brief
The campaign focused on organizations where active marketing, storytelling, product, or campaign needs created a credible reason to begin a conversation.
Company Types
Established brands, growth-stage startups, marketing teams, and creative agencies seeking production support
Decision-Makers
Founders, CMOs, marketing heads, brand leaders, creative directors, content heads, and agency owners
Relevant Needs
Animation, campaign content, visual design, illustration, product visualization, AR, post-production, and live-action work
Buying Signals
Product launches, active campaigns, content expansion, rebranding, agency overflow, and a need for specialist production
The Solution
A Targeted Outbound System Refined Over Time
Upturnly built the campaign around Graphix Story's ideal customer profiles, matching each account with the most relevant creative capability and reason to engage.
✓
Researched businesses with relevant creative and content requirements✓
Identified decision-makers closest to each potential brief✓
Personalised messaging around the prospect's likely creative need✓
Used response and meeting quality to refine the ICP and messaging✓
Scaled the strongest-performing segments over the 12-month engagement
What Changed
From Prospecting Activity to Tangible Business Outcomes
The longer engagement gave the campaign enough time to learn from real conversations, improve targeting, and concentrate on the accounts and needs most likely to produce meaningful opportunities.
The Transformation
Across twelve months, the campaign generated 109 qualified leads, booked 39 meetings, and contributed to 4 conversions—building a measurable path from prospect discovery to new business.