The Background
Taking Premium Indian Natural Stone to Global Buyers
Lamsor Exports manufactures and exports premium natural stone for architectural, construction, and landscape applications. Its collection spans granite, marble, quartzite, sandstone, limestone, basalt, onyx, and crafted stone products.
With integrated manufacturing, Lamsor manages processing, finishing, quality control, export packing, dispatch, and logistics. This gives international buyers a single partner for standard orders as well as project-specific sizes and finishes.
The Challenge
Reaching the Right International Buyers
Lamsor wanted to expand beyond its existing network and connect directly with companies actively sourcing stone for architectural, construction, distribution, and design requirements.
Core Requirements
- Reach international stone buyers and importers
- Connect with architects, distributors, and procurement decision-makers
- Identify companies with active natural stone requirements
- Generate enquiries tied to specific materials and projects
- Progress early interest into credible export opportunities
Ideal Customer Profile
Targeting Buyers With Active Sourcing Requirements
The campaign focused on organizations involved in natural stone sourcing, distribution, specification, and project delivery.
Industries
Natural Stone, Building Materials, Construction, Architecture, and Interior Design
Geography
International markets
Decision-Makers
Importers, distributors, procurement heads, purchasing managers, architects, designers, and business owners
Buying Signals
Stone sourcing, architectural-material specifications, live projects, bulk procurement, and import activity
The Solution
Targeted International Outreach
Upturnly built a focused outbound campaign around relevant buyer accounts, the responsibilities of each contact, and Lamsor's strongest commercial differentiators.
✓
Targeted international buyer accounts aligned with Lamsor's product range✓
Personalised outreach based on company type and decision-maker role✓
Product-led messaging built around premium natural stone✓
Positioning around integrated manufacturing, quality control, custom processing, and export readiness✓
Follow-up sequences designed to move interest into sales conversations
What Changed
From International Outreach to Real Buyer Conversations
The campaign created conversations with companies exploring new stone suppliers and live project requirements. Discussions moved into available varieties, finishes, sizes, minimum order quantities, shipping needs, and long-term sourcing potential.
The Transformation
In five months, the campaign generated 43 qualified international leads and produced 16 meetings with relevant prospects, creating a steady pipeline of buyer conversations.