The Background
Creative Capabilities Across the Modern Brand Journey
Mad Phoenix is an independent advertising and creative agency based in Ahmedabad. Its work spans brand identity, advertising, films, graphic design, motion and 3D visualization, websites, social media, digital marketing, and campaign execution.
This broad capability allows the agency to support clients at multiple stages—from defining a brand and producing creative assets to building digital experiences and running growth-focused marketing.
The Challenge
Creating a Consistent Flow of Relevant Opportunities
Mad Phoenix wanted to expand business development without relying on irregular referrals or broad, low-intent prospecting. The challenge was identifying organizations where its creative and marketing capabilities could lead to meaningful commercial conversations.
Core Requirements
- Reach businesses with active creative, branding, web, film, or marketing requirements
- Connect with founders and senior brand, marketing, and digital decision-makers
- Match the most relevant Mad Phoenix capability to each prospect
- Prioritize qualified conversations over high-volume generic outreach
- Create a repeatable route from first response to commercial opportunity
Ideal Customer Profile
Targeting Companies With an Active Creative Need
The campaign focused on organizations where a visible business trigger, growth initiative, or marketing requirement created a credible reason to begin a conversation.
Company Profile
Growth-focused businesses with active brand, creative, digital, content, or customer-acquisition requirements
Decision-Makers
Founders, directors, CMOs, marketing heads, brand heads, and digital marketing leaders
Relevant Needs
Brand identity, campaigns, films, websites, social media, performance marketing, and brand strategy
Buying Signals
New launches, rebranding, expansion, weak digital presence, content requirements, and active marketing investment
The Solution
Targeted, Service-Relevant Outbound
Upturnly built an outbound process around Mad Phoenix's ideal customer profiles, then aligned targeting and messaging with the service most likely to be relevant to each account.
✓
Researched accounts with credible creative or marketing requirements✓
Identified the decision-makers closest to each potential engagement✓
Personalised messages around relevant services and business context✓
Refined targeting and copy based on response and meeting quality✓
Used structured follow-ups to convert interest into meetings
What Changed
From Irregular Prospecting to a Repeatable Pipeline
The outreach began producing relevant conversations across Mad Phoenix's creative and digital portfolio. Instead of treating every account the same, each conversation started from the service and business need most likely to create value.
The Transformation
Across eight months, the campaign generated 190+ qualified leads, booked 76 meetings, and contributed to 17+ conversions—turning outbound activity into a consistent source of new-business opportunities.