Qumin Case Study - Upturnly | 129+ Qualified Appointments in 11 Months

Qumin

SaaS / QA Testing Platform

Client Khushal Bapna

Designation Founder

Industry SaaS / QA Testing

Primary Market USA

Visit qumin.ai

The Background

A SaaS Platform Built for Modern Software Teams

Qumin is a SaaS platform focused on QA testing, helping software teams improve product quality, reliability, and release confidence. Founded by Khushal Bapna, the platform is built for modern SaaS companies that move fast and demand robust testing processes.

While Qumin had a strong product and clear value proposition, scaling outbound growth in the competitive US SaaS market required a structured and consistent approach to reach senior technical decision-makers.

The Challenge

Reaching Technical Decision-Makers

Selling QA solutions to SaaS companies requires conversations with highly technical stakeholders. Random outreach and inbound efforts were not enough to consistently reach CTOs and engineering leaders who influence tooling decisions.

Core Requirements

Qumin needed a system that could reach CTOs and senior technical leaders at US-based SaaS companies, generate consistent outbound conversations, and secure qualified appointments without relying solely on inbound.

Ideal Customer Profile

Precision-Defined Targeting

To ensure relevance and lead quality, we clearly defined the ICP.

Target Profile

Target Companies

USA-based SaaS companies, product-led & engineering-driven teams

Company Focus

Businesses actively investing in QA and testing infrastructure

Decision-Makers

CTOs, Heads of Engineering, Senior Technical Leaders

Key Criteria

Authority over tooling and QA decisions

The Solution

Multi-Channel Outbound Strategy

We implemented a multi-channel outbound strategy to engage decision-makers effectively.

LinkedIn Outreach

Using Khushal's personal profile to initiate conversations

Cold Email via Instantly.ai

Scaling reach with consistent follow-ups

This dual-channel approach ensured strong visibility and sustained engagement with the right audience.

What Changed

Consistent Responses from Relevant Prospects

With clear targeting and both channels working together, Qumin began receiving consistent responses from relevant prospects.

Khushal started engaging in qualified appointments with CTOs who:

Clearly understood QA challenges
Had authority to evaluate solutions
Were open to structured discussions

The Transformation

Each appointment represented a high-intent conversation with SaaS companies aligned with Qumin's offering, building a reliable pipeline of qualified appointments and supporting long-term growth.

The Nurturing Process

From Cold Email to Qualified Lead

See how our strategic email sequence connected with a CTO at a US SaaS company. Scroll down to follow the journey.

Cold Outreach Interest Shown Qualified Lead

Sent

Day 1

Khushal Bapna

to CTO @ US-Based SaaS Company

Sent

Reducing QA bottlenecks for fast-moving SaaS teams

Hi Michael,

I noticed your team recently shipped several new features - congratulations on the momentum.

Many engineering leaders at SaaS companies tell us QA becomes a bottleneck as they scale. We built Qumin specifically to help product teams ship faster without compromising quality - with AI-powered testing that adapts to your codebase.

Would you be open to a quick conversation about how your team handles QA today?

Best,
Khushal Bapna
Founder, Qumin

Key Tactic: Reference to recent company activity shows research, followed by addressing a common pain point for scaling engineering teams

Reply Received!

The CTO showed genuine interest and engaged with technical questions about the platform.

Engagement Achieved

Day 2

Michael Chen

CTO, SaaS Company

Re: Reducing QA bottlenecks for fast-moving SaaS teams

Hey Khushal,

Good timing - we've been evaluating our QA process. We're at the point where manual testing is definitely slowing us down.

I'd like to understand how Qumin works with existing CI/CD pipelines. Does it integrate with GitHub Actions? Also curious about the learning curve for the team.

Let's set up a call this week if you have time.

- Michael

Success Signal: CTO confirms they're actively evaluating QA solutions, asks technical integration questions, and proactively suggests a call - clear buying intent

Qualified Appointment Booked!

A high-intent conversation with a CTO actively looking to improve their QA process.

High-Intent Technical Lead

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The Impact

For Qumin, this engagement brought structure and predictability to outbound growth.

Consistently connected with CTO-level decision-makers

Built a reliable pipeline in the US SaaS ecosystem

Combined LinkedIn + cold email for dual-channel visibility

Supported long-term growth with qualified appointments

"By combining LinkedIn outreach with cold email campaigns through Instantly.ai, Khushal was able to consistently connect with CTO-level decision-makers in the US SaaS ecosystem - building a reliable pipeline of qualified appointments and supporting long-term growth."

- Results from an 11-month engagement

How Qumin Generated 129+ Qualified Appointments with USA SaaS CTOs