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Real Estate Case Study

2 Units Closed at the Halfway Mark — ₹4.25 Cr+ and Counting

Spectrum 21 by Sankalp Group is a live campaign. With just 35 of 100 leads delivered, surgical cold outreach has already booked 16 site visits and closed 2 luxury units in Jaipur — with zero ad spend.

35
Leads Delivered (of 100)
16
Site Visits Booked
2
Units Closed
₹4.25 Cr+
Revenue Closed
Live Campaign

Spectrum 21

by Sankalp Group · Residential

Location Jaipur, Rajasthan
Unit Value ₹1.5–3.5 Cr
Status Ongoing (Live)
Target HNI & UHNI
Channel Owned Cold Email
Leads Contracted 100
Zero ad spend · Fixed retainer
About the Client

A Jaipur Developer Building on Trust

Sankalp Group is one of Jaipur's fastest-growing real estate developers, building residential, commercial, and township projects across the city. Spectrum 21 is their landmark high-rise in Vaishali Nagar — among Jaipur's tallest residential towers, with luxury apartments and 75+ world-class amenities.

Sankalp Group

Among Jaipur's fastest-growing developers

A fast-growing Jaipur developer of residential, commercial, and township projects — bringing Spectrum 21, a landmark luxury high-rise, to buyers in the ₹1.5–3.5 Cr segment.

Jaipur, Rajasthan Vaishali Nagar Landmark High-Rise 75+ Amenities
The Challenge

Serious Buyers — Without Portals or Paid Ads

Sankalp Group needed to generate serious buyer interest for Spectrum 21 (units priced ₹1.5–3.5 Cr) without relying on property portals or paid ads — and to hand the sales team only vetted, intent-confirmed prospects.

The Brief

No portals, no paid ads — years of portal leads had trained the team to expect low-intent enquiries.

Vetted prospects only — the sales team's time had to go to buyers who could actually afford a ₹1.5 Cr+ home.

Intent confirmed before hand-off — only interested, replied leads should reach the closers.

The Upturnly Approach

Owned Cold Outreach, Built Around the Buyer

Upturnly deployed a targeted cold email campaign on owned infrastructure — no rented platforms, no guesswork. Buyer profiles were built around Spectrum 21's ticket size and Jaipur-region demographics, and all outreach was client-approved before it went live.

Ticket-Matched Buyer Profiles

Income-verified HNI/UHNI profiles built around Spectrum 21's ₹1.5–3.5 Cr range and Jaipur-region (plus feeder-market) demographics.

Owned Infrastructure, Zero Ad Spend

No rented platforms, no portals, no Meta or Google. Every contact reached through Upturnly's owned cold email setup on a fixed retainer.

Client-Approved Messaging

All outreach was reviewed and signed off by Sankalp Group before sending — keeping the brand voice and quality bar intact.

Intent-Confirmed Hand-Off

The sales team receives only replied, interested leads — zero time wasted on cold follow-up, all focus on closing.

Why It's Working

Quality In, Quality Out — Mid-Campaign

  • Income-verified before contact — buyer profiles matched to the ₹1.5–3.5 Cr ticket range from the start.
  • A 45.7% site-visit rate — nearly 3× the industry average on portal leads.
  • Replied, interested leads only — the sales team spends zero time on cold follow-up.
  • Still running — 65 leads remain to be delivered, with final numbers expected to be significantly stronger.

Site-Visit Rate vs. Industry

Spectrum 21 campaign (Upturnly)45.7%
Industry average (portal leads)15–20%
The Funnel (To Date)

35 Leads In — 2 Closures Already

35
Leads Delivered
(of 100 contracted)
16
Site Visits Booked
(45.7% of leads)
2
Units Closed
(₹4.25 Cr+)

5.7% lead-to-closure rate at the halfway mark — already ahead of benchmark, with 65 leads still to deliver.

Campaign Delivery

35 / 100 leads
35%

65 leads still to be delivered — the campaign is live and tracking to outperform.

Results to Date

35
Leads Delivered
of 100 contracted
16
Site Visits Booked
Vetted, interested buyers
45.7%
Site-Visit Rate
~3× the portal-lead average
2
Units Closed
At the halfway mark
₹4.25 Cr+
Revenue Closed (2 units, avg ₹2.5 Cr)
65
Leads Still to Deliver
5.7%
Lead-to-Closure Rate (to date)
₹0
Ad Spend
With 65 leads still to be delivered, the Spectrum 21 campaign is tracking to outperform benchmarks — 2 closures in the first 35 leads, a 5.7% conversion rate at mid-campaign.

Surgical Outreach. Zero Ad Spend. Measurable Revenue.

Halfway through the contracted leads, Spectrum 21 has already produced ₹4.25 Cr+ in closed revenue from buyers Sankalp's team described as "actually worth calling" — with 65 leads, and more closures, still ahead.

“

We have been working with portals for years, and this is the first time someone handed us leads that were actually worth calling. 2 closures and we are only halfway through.

SG
Sales Team
Sankalp Group
35 of 100 leads delivered — income-verified and ticket-matched.
16 site visits booked — a 45.7% rate, nearly 3× the portal-lead average.
2 units closed at mid-campaign — ₹4.25 Cr+ in revenue so far.
₹0 ad spend — and 65 leads still to deliver on a fixed retainer.

You Focus on Closing. We Handle Everything Before That.

Upturnly builds qualified pipeline for high-ticket developers through precision outreach — no ad spend, no portal fees, just real buyers ready to visit.

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