Wunderkint Creative Case Study - Upturnly | 18 Qualified Appointments in 3 Months

Wunderkint Creative

Ad Films, TVCs & DVCs

Client Krisneil Peres

Designation Co-Founder & Director

Industries Served FMCG, Consumer Electronics, Fashion, QSR & more

Primary Markets India, US, UK, UAE, Singapore, DACH, ANZ

Visit wunderkint.com

The Background

A Premium Creative Production Studio

Wunderkint Creative Private Limited is a full-service creative production studio specializing in high-impact Ad Films, TVCs, and Digital Video Content (DVCs) for some of the most competitive consumer-facing industries.

Led by Krisneil Peres, Wunderkint works with brands that require premium storytelling, strong visual identity, and scalable creative execution across multiple markets.

As Wunderkint expanded its outreach to large consumer brands, the challenge wasn't capability - it was consistently reaching senior brand and marketing decision-makers who control high-value production budgets.

The Challenge

Reaching Senior Brand Stakeholders

Creative production for ad films and TVCs is a high-ticket, trust-driven service. Decision-makers are often senior-level stakeholders who are difficult to access through traditional inbound channels.

Core Requirements

Wunderkint needed an outbound strategy that could reach senior marketing and branding leaders at large consumer brands, start meaningful conversations around brand storytelling and video production, filter out low-intent or mismatched prospects, and book meetings only with brands that have active or upcoming campaign needs. The focus was on quality, relevance, and brand fit - not outreach volume.

Ideal Customer Profile

Targeting Decision-Makers with Authority

A tightly defined ICP was created to maximize conversion and conversation quality.

Target Profile

Target Industries

FMCG, Consumer Electronics, Paints & Cement Brands

Geography

Global Market

Decision-Makers

Marketing Heads, Brand Heads, Senior Marketing Leaders

Focus Areas

Brand storytelling & production investments

The Solution

Premium-Positioned Cold Email Outreach

We implemented a cold email outreach system designed specifically for high-value creative services using Instantly.ai.

Powered by Instantly.ai

Personalized, brand-specific messaging aligned with campaign objectives.

Personalized, brand-specific messaging aligned with campaign objectives
Positioning Wunderkint as a premium creative partner rather than a vendor
Addressing storytelling, brand recall, and campaign impact
Maintaining consistent follow-ups without appearing transactional

What Changed

Strategic, High-Intent Conversations

Once the outreach system went live, Wunderkint began receiving interest from brands that closely matched their ICP. Instead of generic inquiries, the team started engaging in focused, high-intent conversations with companies that:

Were planning or actively running brand campaigns
Needed TVCs, DVCs, or ad film production support
Valued premium creative execution and storytelling

The Transformation

The conversations were strategic in nature - centered around brand vision, campaign goals, and creative outcomes.

The Nurturing Process

From Cold Email to Qualified Lead

See how our strategic email sequence built trust and converted a cold lead into a qualified appointment. Scroll down to follow the journey.

Cold Outreach Interest Shown Qualified Lead

Sent

Day 1

Reena

to Marketing Manager @ Supreme Components International

Sent

Two ideas for Supreme Components International

Hi Uma,

As Marketing Manager at Supreme Components International in electrical/electronic manufacturing, you know emotional recall beats frequency.

We turn brand thoughts into cinematic Ad Films, Television Commercials, and Digital Video Commercials.

Bajaj, HSBC, and Skybags have used this approach before.

Want to see two ideas for Supreme Components International?

Best,
Reena

Key Tactic: Value proposition hook ("emotional recall beats frequency"), social proof (Bajaj, HSBC, Skybags), and a curiosity-driven CTA offering specific ideas

Reply Received!

The Marketing Manager showed genuine interest and requested to see the ideas and past work.

Engagement Achieved

Day 2

Uma Maheshwari C

Marketing Manager, Supreme Components International

Re: Two ideas for Supreme Components International

Hi Reena,

Thanks for reaching out. I'm interested to know more - please share the two ideas you have for Supreme Components International, along with a few samples of your past work.

Looking forward to it.

Best Regards,
Uma Maheshwari C

Success Signal: Marketing Manager engaged immediately, requesting both the custom ideas and portfolio samples - showing genuine interest in exploring a creative partnership

Qualified Lead Generated!

A high-intent conversation with a Marketing Manager actively interested in Ad Film and TVC production for their brand.

High-Intent Prospect

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The Impact

For Wunderkint Creative, this engagement delivered direct access to senior brand decision-makers and a structured way to generate opportunities for premium production services.

By combining a well-defined ICP with personalized cold email outreach, Wunderkint was able to start conversations with the right brands, avoid low-quality or misaligned inquiries, and build a predictable pipeline of high-value creative opportunities.

"This case study shows how even high-ticket, relationship-driven services like ad film production can scale effectively with a focused outbound strategy."

- Results from an ongoing 3-month engagement

How Wunderkint Creative Booked High-Value Brand Conversations for Ad Films