Help Center

Frequently Asked Questions

Find answers to common questions about our services, process, and how we can help grow your business.

General Questions

Common questions about Upturnly and our services

What services does Upturnly offer?

Upturnly provides four core B2B lead generation services:

  • Cold Email / Sales Engine - Our flagship 28-day setup process with 100% primary inbox placement
  • LinkedIn Outreach - Strategic connection and messaging campaigns to reach decision-makers
  • Lead Research - ICP-matched prospect lists with verified contact data
  • Virtual SDRs - Dedicated sales development representatives managing your entire outbound process

How quickly will I see results?

Most clients start seeing qualified replies within 2-3 weeks of campaign launch. Meetings typically begin booking by week 3-4. Full campaign optimization is usually achieved within 6-8 weeks as we refine messaging based on real performance data.

What industries do you work with?

We work with B2B companies across various industries including SaaS, technology, marketing agencies, professional services, manufacturing, healthcare IT, and financial services. If you sell to other businesses and need qualified meetings, we can help.

What's the minimum commitment?

We offer month-to-month engagements with no long-term contracts required. However, we recommend a minimum of 3 months to see optimal results, as campaigns improve significantly with continuous testing and optimization.

Can you integrate with our CRM?

Yes, we integrate with all major CRMs including Salesforce, HubSpot, Pipedrive, Zoho, and others. Leads and meeting data can be automatically synced to your system for seamless handoff to your sales team.

How do I get started?

Simply book a free strategy call with us. We'll discuss your goals, target market, and current sales process. From there, we'll create a customized proposal outlining our recommended approach, expected outcomes, and pricing.

Cold Email / Sales Engine

Questions about our cold email outreach service

What is the 28-day Sales Engine setup process?

Our 28-day process includes complete infrastructure setup (domains, mailboxes, warm-up), ICP definition and lead list building, copywriting and sequence creation, and campaign launch. By day 28, your sales engine is fully operational and generating meetings.

How do you achieve 100% primary inbox placement?

We use a comprehensive deliverability system including proper domain warm-up (14+ days), email authentication (SPF, DKIM, DMARC), sending volume management, reputation monitoring, and spam-trigger-free copywriting. This ensures your emails land in the primary inbox, not spam or promotions.

How many emails will you send per month?

Typically 1,000-3,000 personalized emails per month depending on your package. Quality always takes priority over quantity - we focus on reaching the right prospects with hyper-personalized messages rather than mass blasting generic content.

Do I need to provide the email domains?

No. We handle complete infrastructure setup including purchasing lookalike domains, setting up mailboxes, configuring authentication records, and warming up the accounts. You don't need to provide anything - we build the entire system for you.

Who writes the email copy?

Our expert copywriters craft all email sequences based on your value proposition and target audience. We create hyper-personalized, compelling messages that get responses. You'll review and approve all copy before campaigns launch.

What reply rates can I expect?

Our campaigns typically achieve 12%+ positive reply rates. This varies by industry and offer, but our focus on quality targeting and personalization consistently outperforms industry averages of 1-3%.

LinkedIn Outreach

Questions about our LinkedIn lead generation service

Do you need access to my LinkedIn account?

Yes, we'll need secure access to manage outreach on your behalf. We use enterprise-grade tools with safety limits to protect your account. Alternatively, we can set up and manage a dedicated company profile for outreach.

How many connection requests do you send?

We send 50-100 targeted connection requests per week, staying well within LinkedIn's guidelines. Quality over quantity - we focus on connecting with decision-makers who match your ideal customer profile.

Will this put my LinkedIn account at risk?

No. We follow LinkedIn's terms of service and use conservative activity limits. Our approach mimics natural human behavior with randomized delays, personalized messages, and gradual scaling. We've never had a client's account restricted.

What's the typical connection acceptance rate?

Our campaigns typically achieve 30-50% connection acceptance rates. With optimized profiles and compelling connection notes, we consistently outperform the industry average of 15-20%.

Do you also handle content and profile optimization?

Yes. We optimize your LinkedIn profile to convert visitors into conversations - including headline, summary, experience sections, and banner image. We can also create and post engaging content to increase visibility and credibility.

Can you combine LinkedIn with cold email?

Absolutely. Multi-channel campaigns combining LinkedIn and cold email typically see 40% higher response rates. We coordinate touchpoints across both channels for maximum impact without being intrusive.

Lead Research

Questions about our prospect research service

What data points do you provide for each lead?

Each lead includes: full name, job title, company name, company size, industry, verified email address, LinkedIn URL, phone number (when available), and custom fields based on your ICP criteria like technology stack, funding status, or recent triggers.

How do you verify email addresses?

We use multiple verification layers: syntax validation, domain verification, mailbox existence checks, and catch-all detection. Our lists maintain 95%+ deliverability rates. Invalid emails are replaced at no cost.

What data sources do you use?

We combine premium data providers (Apollo, ZoomInfo, Lusha) with manual research and verification. This hybrid approach ensures higher accuracy than any single source. We also leverage LinkedIn Sales Navigator for real-time data.

How many leads can you deliver per month?

Depending on your ICP specificity and market size, we typically deliver 500-5,000 verified leads per month. For niche markets, we focus on exhaustive coverage. For broad markets, we can scale significantly higher.

Can you research accounts we already have?

Yes. We can enrich your existing account lists with additional contacts (find more decision-makers within target companies), update outdated information, and add missing data points like direct phone numbers or personal emails.

What format do you deliver leads in?

We deliver in your preferred format: CSV/Excel files, direct CRM import (Salesforce, HubSpot, etc.), Google Sheets, or through our campaign platform. Custom formatting and field mapping is included.

Virtual SDRs

Questions about our outsourced sales development service

What's the difference between Virtual SDRs and other services?

Virtual SDRs provide a complete, dedicated resource managing your entire outbound process - including research, multi-channel outreach, reply handling, meeting booking, and pipeline management. Other services focus on specific channels or functions. SDRs are your full outsourced sales development team.

How many meetings can a Virtual SDR book?

A dedicated Virtual SDR typically books 15-30 qualified meetings per month, depending on your market and offer. This includes full pipeline management - not just initial outreach but nurturing, follow-ups, and re-engagement of cold leads.

Will I have a dedicated person on my account?

Yes. You'll have a dedicated SDR who learns your product, market, and voice. They attend your onboarding, join sales meetings, and become an extension of your team. You'll also have an account manager overseeing strategy and performance.

How do Virtual SDRs handle replies and conversations?

Your SDR handles all inbound replies - qualifying interest, answering common questions, overcoming objections, and booking meetings directly on your calendar. They follow your talk tracks and escalate complex conversations as needed.

What channels do Virtual SDRs work across?

Virtual SDRs manage multi-channel campaigns including cold email, LinkedIn outreach, phone calls, and video prospecting. They coordinate touchpoints across channels for maximum engagement and response rates.

How is this different from hiring an in-house SDR?

Virtual SDRs are typically 50-70% less expensive than in-house hires when you factor in salary, benefits, tools, training, and management overhead. You also get immediate access to trained professionals with proven systems - no 3-6 month ramp-up period. Plus, easy scaling up or down as needed.

Still have questions?

Book a free strategy call and we'll answer all your questions about how Upturnly can help grow your business.