Cold Email Methodology

Our 28-Day Sales Engine Process

Discover our systematic approach that transforms cold email into your most reliable source of qualified B2B meetings with 95%+ primary inbox placement.

Cold Email / Sales Engine

The Complete Process

From infrastructure setup to qualified meetings on your calendar. Here's exactly how we build your sales engine.

1
Days 1-5

Infrastructure Setup

We build the technical foundation that ensures your emails land in primary inboxes, not spam folders.

  • Purchase & configure sending domains (3-5 domains)
  • Set up Google Workspace accounts
  • Configure DNS records (SPF, DKIM, DMARC)
  • Begin automated email warmup process
2
Days 5-10

ICP Deep Dive & Strategy

We immerse ourselves in your business to understand exactly who your ideal customers are and what makes them convert.

  • Define ideal customer profile (ICP) criteria
  • Identify target industries & company sizes
  • Map decision-maker job titles & pain points
  • Analyze competitor positioning & messaging gaps
3
Days 10-15

Lead List Building & Verification

We build hyper-targeted lead lists using premium data sources and verify every contact for maximum deliverability.

  • Scrape leads from Apollo, LinkedIn Sales Navigator
  • Verify all emails with NeverBounce (98%+ accuracy)
  • Enrich data with firmographic & technographic info
  • Segment leads by priority & buying signals
4
Days 15-20

Copywriting & Sequence Design

Our copywriters craft personalized email sequences that feel human, address pain points, and drive responses.

  • Write 3-5 email sequence with personalized spintax
  • Create multiple subject line variations for A/B testing
  • Design follow-up cadence & timing strategy
  • Set up campaign in Instantly with smart sending
5
Days 20-25

Testing & Campaign Launch

We run final deliverability tests and launch your campaigns with real-time monitoring for optimal performance.

  • Complete inbox placement testing (GlockApps)
  • Finalize warmup & verify sender reputation
  • Launch campaigns with gradual volume increase
  • Monitor deliverability metrics in real-time
6
Day 25+

Response Management & Meeting Booking

We handle all responses, qualify interested leads, and book meetings directly on your calendar.

  • Monitor & respond to all positive replies
  • Qualify leads based on your criteria
  • Book meetings directly on your calendar
  • Nurture warm leads for future opportunities
7
Ongoing

Optimization & Scaling

We continuously analyze performance data, optimize what's working, and scale successful campaigns.

  • Weekly performance reporting & analysis
  • A/B test copy, subject lines & timing
  • Expand to new ICPs & verticals
  • Scale volume while maintaining quality

Cold Email Results That Speak

Our cold email methodology has been refined through hundreds of campaigns. These are the results our clients consistently achieve.

95%
Primary Inbox Placement
40%+
Average Open Rate
15-25
Meetings Per Month

Ready to Build Your Cold Email Engine?

Let's discuss how we can implement this methodology for your business and start generating qualified meetings.

Book Your Strategy Call