Super SDRs · Strategy-First

From cold data to closed deal. With a strategy, not a blast.

We're not a company that just shoots out bulk emails or mass LinkedIn requests. A fractional CSO builds your complete sales strategy first, then a dedicated SDR executes it with an omnichannel approach, applying whatever channels suit your business, and nurtures every interested buyer all the way to a closed deal.

Fully GDPR Compliant · EU · EEA · UK · handled before any campaign begins
200+
Companies your CSO has worked with
Strategy first
Built before a single message goes out
Cold to close
One owned process, end to end
Omnichannel
Whatever channels suit your business
The Difference

Most agencies blast. We strategise.

Bulk outreach burns your list and your brand. We do the opposite: every campaign starts with research, a sharp target list, and a channel-by-channel plan before anyone hits send.

The bulk-blast way

  • Buy a huge list and message everyone
  • Same generic template to all
  • Hand over raw replies and disappear
  • No follow-through after the first call

The Upturnly way

  • A fractional CSO designs the full strategy first
  • Right person, right channel, right message
  • A dedicated SDR runs it end to end
  • We nurture every lead until it closes
200+
companies guided to predictable pipeline
Your Fractional CSOChief Strategy Officer, on demand
The Expert Behind It

A fractional CSO builds your strategy with you

Before any outreach begins, you work directly with a fractional Chief Strategy Officer, a senior sales leader who has built revenue engines for 200+ companies. Most agencies hand you a junior who only knows how to send emails. We start at the top.

Your CSO defines the whole game plan, who to target, how to reach them, what to say, and how to move them from a cold name to a signed deal. Then your dedicated SDR executes that strategy, day in and day out, exactly as designed.

The Funnel

Cold data to closed, one clear path

A complete, strategy-led journey, designed by your CSO and run by your SDR. Each stage is deliberate, from the first name on the list to the signature on the deal.

1
Identify every potential client
We map your entire market and pull out every account that fits your ICP.
2
Pull & enrich their data
Verified contacts, decision-makers, and the details that make outreach land.
3
Build the omnichannel plan
Your CSO chooses the right channels for each prospect and the message that fits, applying whatever suits your business.
4
Reach out & engage
Your SDR runs the outreach and nurtures everyone who responds with genuine interest.
5
Book the discovery call
Warm, qualified prospects land straight on your calendar, ready to talk.
6
Nurture after the call
Follow-ups, case studies, and the right touchpoints to keep the deal moving.
7
The deal closes
A signed client, won through strategy and persistence, not luck.

We never stop at one follow-up. Deals take time, and prospects often go quiet after the discovery call. We keep nurturing with value, case studies, and well-timed check-ins until the deal closes, however long that takes.

Precision Targeting

The right people, on the right channel

Account-based from the first step. We don't spray a market, we choose the accounts worth winning and reach the exact decision-makers inside them.

Account-based targeting

We define your ideal accounts and the decision-makers within them, so every touch is aimed at someone who can actually say yes.

Clean, enriched data

We research and verify every record, name, role, company, and a real reason to reach out, before a message is ever sent.

Omnichannel by design

Different buyers respond on different channels. Your CSO maps each prospect to wherever they're most likely to engage, applying whatever mix suits your business.

Why It Works

Senior strategy, dedicated execution

You get the thinking of a sales leader and the consistency of a full-time rep, without hiring or managing either.

CSO

Senior strategy

A leader who's done this for 200+ companies sets your direction.

1:1

A dedicated SDR

One rep focused on your pipeline, executing the plan every day.

Relentless follow-up

We keep nurturing until the deal closes, not just the first email.

0

Hiring headache

No recruiting, training, or managing. The full engine is handled for you.

Sound Familiar?

Your problem on the left. Our solution on the right.

Pick the question that sounds like you. We'll show you the problem we see all the time, and exactly how we solve it.

The problem you're facing

We've seen B2B SaaS companies pour £10,000 a month into Google and Meta ads and get just £16,000 to £17,000 back, barely breaking even. Without a proper funnel behind them, ads just burn budget.

How we solve it

We're not an ads agency and we won't tell you to spend more. A fractional Chief Strategy Officer and a dedicated SDR identify your ideal clients and run targeted outbound into a full funnel, so the same revenue costs a fraction of the spend.

Google & Meta Ads
£10,000
spend → £17,000 revenue
With Upturnly
£2,000
spend → £17,000 revenue

Illustrative of the gap we typically close: same revenue, a fraction of the cost.

The problem you're facing

Referrals are great for sustaining a business, but they can't scale one. Your growth waits on someone else, so you get busy months and then silence, with no way to forecast what's next.

How we solve it

We build a proactive, always-on outbound engine that you own. We identify your ideal accounts and reach them every week, so pipeline becomes consistent and predictable instead of hope-and-wait.

The problem you're facing

Whether it's LinkedIn-only or email-only, any single channel gives you short-term leads at best. One good month, then it dries up, because there's no funnel underneath.

How we solve it

Our whole model is a multi-channel funnel built to last:

  • Identify your ideal clients
  • Reach them across multiple channels at once
  • Nurture, probe, and guide them toward a meeting
  • Keep nurturing through the whole cycle, whether it's 1 month or 6
  • Stay top of mind, so you're the first name when they're ready to buy
The problem you're facing

LinkedIn Premium caps you at around 800 connection requests a month. Roughly 30 accept, and maybe 3 reply on a good day. Just 3 conversations a month, you simply can't scale on that.

How we solve it

We run an omnichannel system, cold email, LinkedIn, and account-based follow-ups working together, so your qualified conversations aren't limited by any one platform's ceiling.

LinkedIn alone
~3
conversations / month
Omnichannel
Many more
qualified conversations
The problem you're facing

Many founders think hiring one salesperson will start closing deals. But a rep can be an expert at one thing, cold email, or LinkedIn, or calling, not all of them. After 10 years in B2B lead generation, we know today you need them all working together.

How we solve it

Instead of one person with one skill, you get a full system: our founder works as your fractional Chief Strategy Officer for strategy and oversight, while a dedicated SDR executes it all:

  • Setting up and running cold email campaigns
  • LinkedIn outreach and connection strategy
  • Account-based marketing
  • Consistent follow-ups across every channel
  • Building and managing your full sales funnel
The problem you're facing

The market is full of lead gen agencies that overpromise, send irrelevant leads, and waste your time. That fear is completely valid.

How we solve it

Ours is a done-with-you service, not done-to-you:

  • We build a database of 5,000 contacts matching your exact ideal client profile
  • You review and approve the list before we touch anything
  • Anything that doesn't look right, we change, no questions asked
  • Only after your full approval do we begin outreach
  • Every lead, meeting, and appointment is 100% vetted and relevant
The problem you're facing

With Google and Meta, no matter how carefully you set your audience and creative, your budget still scatters across people who don't fit your ICP. You're paying to be seen by the wrong crowd.

How we solve it

We do the opposite with account-based targeting: we hand-build a list of only the people who 100% match your ideal client profile, and reach them directly. No fake targeting, no wasted spend, only precise outreach to buyers who count.

Who We Serve

Built for every industry

The strategy-first approach works wherever there are accounts worth winning. A few of the spaces we run pipeline for:

SaaS & Technology Real Estate Marketing & Creative Agencies IT & Software Services Professional Services Manufacturing & Industrial Financial Services Consulting Healthcare & Life Sciences Logistics & Supply Chain
Data Protection · EU · EEA · UK

Fully GDPR Compliant

Every outreach campaign we run across the EU, the EEA, and the UK is designed and executed in full compliance with GDPR. We take care of data protection thoroughly before any campaign begins, so your team never has to worry about it.

Let's build your strategy first.

Sit down with a fractional CSO, map your path from cold data to closed deals, and let a dedicated SDR make it happen.

Book a Strategy Call